I missed Mr. Lif but found Sincere Underground Hip Hop

I'm in a very underground hip-hop kind of mood. I was hoping to see Mr. Lif at Paradise tonight in Boston, but last minute things fell through - i'm disapointed. But I downloaded Mo' Mega, its' good but not great. If you like Lif you'll like this, but its not absolutely necessary. Anyway, definitely though check out this track and video by Sincere ft. Natty - Once Upon a Time (just watch the video - found it on Certified Banger , seriously good underground hip-hop - I enjoyed it at least, more description below)

Sincere ft. Natty - Once Upon a Time

LONDON’ featuring Dizzie Rascals signing, D Double E as well as hot property Scorcher. He’s appeared in a television series – Dubplate Drama, made a movie, and set up and administered his own label YOUNG ENTREPRENEURS RECORDS. You certainly can’t accuse him of laziness.

“It’s been a busy period but I still feel I have a lot to achieve, I’ve taken so much from the last few years plus I’ve grown up a lot too”

His experiences in everyday life coupled with those in music have definitely made an impact on this young Londoner …

“It’s so easy just to get caught up in London, the roads, politics, life, music etc, but there’s a whole world out there and I want to reflect some of that”

SINCERE’S an artist that’s definitely feeling comfortable in his own skin, and the evidence is there for all to see on ‘ONCE UPON A TIME’, the first single from the new album ‘NOW OR NEVER’, which features ATLANTIC RECORDS signing Natty.

The album, ‘NOW OR NEVER’, is due October 2008 and already features guest appearances from Skinnyman, John Blood, Natty, Sway and fellow Young Entrepreneur Mark Henry.

Production duties are being dealt with by P Nut [Dido / Amy Whinehouse / Faithless], Firstman [Hi Tek / Talib Kweli / Skinnyman / Lemar], Blak Jak, the man behind ‘THAT’S NOT GANSTER’, [Miss Dynamite, Akala, Scorcher and Nathan], Res [Akala, Miss Dynamite] and Young Entrepreneurs very own in house beatsmith Godson [Sway / Scorcher].

Also look out for the sinceremusic.co.uk download mixtape available soon and featuring the mighty King’s of Leon. There’s more remix action with fellow N2 resident Natty on the remix of Cold Town. Plus look out for the HUGE video for ‘ONCE UPON A TIME’ coming to a screen near you soon.

Check online for updates
www.myspace.com/sincererap
www.sinceremusic.co.uk

For more info please contact
management@ye-records.com