Your Hyper Augmented Reality - a video glimpse into the future

Here's a random video I find interesting from a creative perspective (how did he do that!?) but also from a futuristic "oh shit!" hyper-reality perspective. A year ago I would have hated a future like this, but today I'm willing to embrace how technology shapes our lives. I don't want to be bombarded with brands, but I do think this type of reality - if it is augmented and a virtual alternative to interacting with people and places - can offer amazing possibilities for human interaction.